Technology · Advisory · Investment

Build · Advise · Invest

“We don’t aim to sound certain. We aim to be accurate.”

Technology, advice and investment for founders and leadership teams navigating complex decisions and turning ambitious ideas into practical outcomes.

Good judgement begins with self‑awareness, intellectual honesty and a willingness to learn from failure.

Ian brings five decades of experience building, advising and investing in businesses. Mark brings two decades of experience in entrepreneurship, commercial strategy, sales and communication, helping organisations navigate complex decisions and turn ambitious ideas into practical outcomes. Edward brings a decade of software engineering experience, applying modern technical thinking to enduring business problems.

Together, we combine experience across generations with practical execution across disciplines. We work as long‑term partners, helping founders and leadership teams build and grow stronger businesses and navigate complexity with clarity rather than unsupported certainty.

We don’t arrive with rehearsed answers or force every problem into a familiar framework. We begin by understanding what is true, determining what matters and taking the next sound step. Where useful, we help carry that step into action through building, advice, investment or a combination of the three.

What we do

Build

Products, systems and capabilities that work in practice and can be maintained by the people who own them.

Advise

Commercial strategy, growth, sales, communication and difficult‑to‑reverse decisions, grounded in evidence and context.

Invest

Selective capital accompanied by relevant judgement, technical capability, communication, networks and long‑term attention.

Why Mediant

A value found between two others.

The mediant is found in music and mathematics. In both, something meaningful emerges through relationship rather than isolation. For us, it describes the insight created when different experiences are challenged, refined and brought together with humility and thoughtful judgement.

We believe wisdom is something we continually refine—through experience, reflection and honest partnership.

Get in touch

If something here is relevant to what you're building, advising on or investing in, we'd like to hear from you.